Job Description
Job Title: Product Marketing Manager
Location: Orange County, CA (Hybrid)
Employment Type: Full-Time
About the Role:
Our client is seeking a dynamic and strategic
Product Marketing Manager to lead the end-to-end product portfolio management of high-growth wellness categories. In this role, you'll drive business impact through innovation, product development, and marketing execution-acting with a true General Manager mindset.
You'll collaborate cross-functionally with creative, sales, operations, and regulatory teams to launch best-in-class products and deliver against sales, profit, and market share goals. This is a high-impact opportunity for a passionate, entrepreneurial marketer who thrives on owning a portfolio, bringing ideas to life, and driving results.
What You'll Do: Business & Portfolio Strategy
Develop and execute annual operating plans (AOP) for your assigned categories
Own the 2-3 year innovation pipeline, leveraging consumer insights and competitive trends
Manage the product lifecycle including SKU rationalization, pricing, and positioning
Deliver on key P&L targets and drive continuous portfolio optimization
Project & Product Launch Management
Lead new product development through stage-gate processes
Oversee timelines and budget to ensure on-time, high-impact launches
Partner with cross-functional teams to execute seamlessly across all channels
Cross-Functional Collaboration
Work closely with Sales, Consumer Communications, and Creative to align on go-to-market strategies
Develop sell-in tools and trade marketing assets to support customer-facing teams
Identify and respond to channel-specific needs and growth opportunities
Insights & Analytics
Monitor market and consumer trends to inform strategic direction
Analyze performance metrics and consumption data to make real-time recommendations
Manage research initiatives to uncover insights that fuel long-term growth
You're a Great Fit If You Have:
? 5-7 years of marketing experience in CPG, Beauty, or Health & Wellness (VMS preferred)
? Proven success owning product portfolios and launching consumer products
? Strong financial acumen and ability to deliver on P&L goals
? Experience managing cross-functional teams and driving innovation
? Excellent communication, time management, and project leadership skills
? Entrepreneurial spirit with a roll-up-your-sleeves attitude
? Passion for health, wellness, and making a positive impact
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan.
Job Tags
Full time, Work at office, Local area,