Job Description

Overview

Alliant is seeking an experienced marketing professional to join an innovative and strategy-focused Marketing team. As Marketing Manager, you will be responsible for planning and executing brand marketing initiatives that contribute towards corporate goals. Brand marketing areas of focus include events, paid media, social media and email marketing. Success in this role requires a dynamic individual who can navigate between strategy and execution, and partner across internal and external teams and projects. The Marketing Manager will display a strong understanding of the nuances of audience data, the advertising industry and customer needs to create compelling on-brand messaging and story-telling experiences. A successful candidate will be creative and proactive, with strong communication and organizational skills to facilitate working across teams and shareholders. This is an ideal opportunity for those looking to flex B2B marketing skills, grow with the changing media landscape, and join a growing organization.

Principle Responsibilities:

• Spearhead event strategy, execution, and performance for Marketing sponsored, hosted, and seller attended events.
• Lead the pre, live, and post-event aspects of event sponsorships and activations in partnership with attending Sales teams and speakers through project management, negotiation and booking, branding, speaking engagement preparation, lead capture and outreach, and more.
• Develop, deploy and measure comprehensive brand awareness campaigns across buyers and channels, including events, paid media, social and email.
• Manage paid media efforts across search, social, programmatic via DSP, and direct-to-publisher channels.
• Own Alliant’s social media strategy, calendar, messaging, reporting and insights.
• Lead email marketing for branding and corporate communications efforts including email strategy, calendar, messaging, deployment, analysis and insights.
• Partner closely with Creative and Design to develop messaging for events, paid media, social and email efforts.
• Marketing Associate will support this role through project management, operational, and measurement capacities.
• Handle internal communications and updates of brand marketing efforts across teams.
• Assist with website enhancements and branding efforts in partnership with Product, Content, and Creative Marketing roles.
• Collaborate with Product and Demand Generation marketing to ensure brand effort across events, paid media, social and email both align and support product-focused and vertical campaign efforts.

Qualifications and Skills:

• Must have 3-5 years hands-on experience in a B2B marketing environment.
• Bachelor’s degree in Marketing, Communications, Business Administration or an analytics-related discipline preferred.
• Proven promotional brand marketing experience in the areas of email marketing, paid media and social media.
• Strong event Marketing track record negotiating, executing and leveraging event sponsorships.
• Must have outstanding organizational, writing and verbal communications skills.
• Proven ability to identify and interpret relevant data and develop actionable recommendations.
• Experience with Google Analytics, Google Ads and SEO, paid LinkedIn, and trade advertising.
• Ability to thrive in a fast-paced environment with multiple projects and priorities; must be comfortable setting priorities and communicating to stakeholders.
• Collaborative, low-ego team player committed to having a good time while doing a great job.
• Direct experience with marketing automation and CRM tools, Salesforce or Salesforce Marketing Cloud a plus.

About Alliant

Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NQI certification from Neutronian, and quarterly quality scoring with Truthset. For more information, visit: alliantdata.com

Alliant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law.

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