We’re looking for someone who enjoys working on a variety of marketing projects and can keep things organized to help the business succeed. In this role, you will:
· Create Marketing Strategies – Plan and run marketing campaigns to promote our B2B SaaS products.
· Work with Sales – Partner with the sales team to ensure marketing efforts help bring in new business and support revenue goals.
· Customize Regional Campaigns – Adapt marketing programs to fit different regions and sales objectives.
· Target Key Accounts – Develop marketing campaigns focused on specific companies, using personalized content to capture their interest.
· Manage Budgets – Oversee marketing spending and ensure we get the best results from our investments.
· Measure Performance – Track how well campaigns perform by analyzing data like lead generation and conversion rates, then suggest improvements.
· Build Partnerships – Work with external vendors, partners, and industry experts to strengthen marketing efforts.
· Collaborate on Content – Work with content and product marketing teams to create case studies, presentations, emails, and other marketing materials.
· Plan Events – Organize in-person and virtual events like trade shows, webinars, and workshops to engage potential customers and generate leads.
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What You Bring to the Team:
· Experience – 5+ years in field marketing, demand generation, or similar roles, ideally in B2B SaaS.
· Industry Knowledge – Understanding of SaaS business models, customer journeys, and tech markets.
· Strategic Thinking – Ability to turn business goals into marketing plans.
· Project Management – Strong organizational skills to handle multiple campaigns and events at once.
· Communication Skills – Great written and verbal communication for team collaboration and idea-sharing.
· Tech Skills – Experience with CRM tools (e.g., Salesforce), marketing automation (e.g., Marketo, HubSpot), and analytics (e.g., Google Analytics, Tableau).
· Creativity – Ability to develop engaging campaigns that connect with target audiences.
· Data-Driven Mindset – Use data to evaluate campaign success and suggest improvements.
· Willingness to Travel – Open to traveling for events and marketing activities (up to 25%).
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