Job Description

Who Are We?

The National Board of Certification and Recertification for Nurse Anesthetists (NBCRNA) is the nation’s certifying body for the initial, continued, and subspecialty certification of the nation’s 62,000+ Certified Registered Nurse Anesthetists (CRNAs). We lead the way in the field of advanced practice nurse credentialing.

Why Work at NBCRNA?

· You want to do good. We are a nonprofit organization whose mission is to promote patient safety through credentialing programs that support lifelong learning. Patient health and safety is at the forefront of what we do every day.

· You want to matter where you work. We are 30+ employees strong and growing. We don’t have layers of C-Suite management. Have an idea for the CEO? Walk down the hall and let him know. Work somewhere your voice will be heard.

· You want a life outside work. We get it, people have interests, commitments, and lives outside the workplace. At NBCRNA we encourage that and believe that maintaining a healthy life/work balance makes for happier and more productive employees.

· Your career matters to you. It matters to us too. We offer a competitive salary and benefits. We provide training opportunities to all employees (and actually give you the time and ability to take advantage of them). We provide annual employee reviews, giving us the ability to not only assess performance in a timely manner, but also work together with employees to set goals, grow, and advance their careers.

Position Summary:

As a key member of the NBCRNA Marketing & Communications team, the Digital Marketing Specialist will manage NBCRNA’s digital channels including the NBCRNA website, email, and automated voice messaging, and execute outreach campaigns on behalf of the organization. This position requires excellent attention to detail, strong technical aptitude, creativity, and the ability to manage short-term and long-term projects.

Skills, Knowledge, and Abilities Required:

· Demonstrated competency using email marketing platforms such as HubSpot. ACGI email experience a plus!

· Experience with website Content Management Systems (CMS) such as WordPress or Sitefinity.

· Front end HTML experience preferred.

· Working knowledge of Google Analytics and Google Tag Manager.

· Working knowledge of Customer Relationship Management (CRM) or Association Relationship Management programs.

· Working knowledge of Microsoft Office Suite.

· Experience with Adobe Photoshop and/or Canva.

· Must have excellent attention to detail.

· Highly analytical, resourceful, and able to use creative problem-solving skills to move quickly from ideation to implementation.

· Superior written and verbal communication skills.

· Strong organization and project management skills, with demonstrated ability to simultaneously manage multiple high-complexity projects.

· Able to multi-task, work independently, and think creatively.

· High level of integrity in dealing with confidential and sensitive information.

Responsibilities:

Website:

· Lead website content management and execution.

· Assist with Search Engine Optimization (SEO) and Answer Engine Optimization (AEO).

· Provide recommendations and support to optimize the user experience.

Email & Automated Voice Messaging:

· Manage a strategic annual email communications plan for the NBCRNA.

· Ideate, develop, and execute all email campaigns on behalf of the organization.

· Enhance NBCRNA email outreach with automated voice messaging and SMS campaigns.

Analytics: 

• Generate regular reports on website and email performance, including insights and recommendations for future strategies.

· Analyze data collected from the NBCRNA database.

· Conduct market research and competitor analysis to stay updated on trends and identify opportunities for new campaigns.

Collaboration: 

· Assist in the development and production of newsletters, videos, reports, meeting materials and other collateral.

· Collaborate with other departments to ensure consistent and accurate on-brand messaging and delivery.

• Other duties as assigned by the Director, Communications & Engagement.

Education/Experience:

• Bachelor’s degree in Marketing, Communications or a related field required.
• 3-5 years of digital marketing experience.
• Nonprofit or credentialing experience a plus.

Working Conditions:

We are currently offering a hybrid work schedule with three days in our office near O'Hare and two days working remotely.

At the NBCRNA, it is our primary mission to promote patient safety by enhancing provider quality. It is the diverse and unique thinking people we surround ourselves with that makes this possible. We offer equal opportunities to all employees, applicants, and volunteers regardless of color, race, gender expression or identity, sexual orientation, religion, ethnicity, age, disability status, genetic information, political affiliation, military service, citizenship, or other non-merit based factors in accordance with applicable federal, state and local laws. We welcome and embrace diversity, equity, and inclusion within our organization, with our fellow CRNA’s, with our local community and with our neighbors nationwide.

Salary Range: $70,000 - $75,000

We offer a robust benefits package including medical, dental, vision, PTO, paid holidays, short-term and long-term disability.

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